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Some background

Born and raised in Buenos Aires, I am an EP and Senior Producer who has been working in the audiovisual industry since 2004.  Over the years, I’ve had the opportunity to perform in diverse areas of production—from large-scale commercials to long-form content, and from hands-on producing to consultancy. That journey has shave shaped me into a versatile and creative producer. Working with international teams, agencies and clients from early on taught me how to build strong multicultural crews and create an environment where creative ideas can thrive while staying grounded in smart production thinking.

 

In advertising, I’ve produced projects for global brands such as Amazon, Unilever, Mondelez, Spotify, Uber, and Meta, collaborating closely with agencies like The Martin Agency, Deutsch LA, The Community, Carmichael Lynch, and Digitas. At the same time, I’ve produced national feature films and documentaries, as well as international long-form content—many of which have been recognized globally.

With a solid live-action foundation and the growing experience gained from seven years as an EP for 1st Avenue Machine BA (formerly Tronco), I have expanded my expertise to include mixed media, animation and stop-motion projects, allowing it to adapt to different styles and challenges.

What continues to drive me is the balance between creative ambition and thoughtful execution—finding the right way to bring ideas to life, no matter the scale or format.

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© 2015 ROCIO FURMENTO

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